Rose Maternity Co. came to me with a vision — a brand that supported mothers in the “4th trimester”, the postpartum period when many moms are trying to figure out what a new normal looks like. The resulting branding we created together is the perfect example of what happens when my clients trust me. Founder Britnee Wheeler allowed me to take the lead from day one, trusting my judgment and advice to create a completely elevated brand look and experience — from logo to brand style to packaging to product design to website. The whole nine. And we made postpartum essentials feel like luxury. Nah, but for real. Luxury.